By James M. Sims, Founder and Consultant
March 24, 2025
Everyone’s talking about what AI can do—but not enough about how we ask it to do it. In the rush to adopt tools like ChatGPT, Claude, Bing, and Gemini, one critical truth is often overlooked: the quality of the results hinges entirely on the quality of the request. Crafting a good prompt isn’t just a technical skill—it’s becoming a new kind of digital literacy. Whether you’re a developer, a writer, or a decision-maker, learning how to communicate with AI effectively isn’t optional anymore. It’s the difference between generic output and game-changing insight.
You can have the best model in the world. But if your prompt is vague, aimless, overloaded, or under-scoped, the response will reflect it—confused, generic, or flat-out wrong. And unfortunately, that’s where many teams are stuck: issuing commands, getting mediocre outputs, and blaming the AI.
But here’s the shift:
Prompting isn’t just a skill. It’s becoming a new form of communication.
Not code. Not conversation. Something in between—something structured, iterative, and deeply intentional.
That’s why I built GCAO.
Not because the internet needed another acronym. But because after writing hundreds of prompts and watching others do the same—across strategy, content, HR, research—I saw the same problems repeat.
Messy inputs. Inconsistent outcomes. No framework.
GCAO is that framework.
Simple enough to teach. Flexible enough to scale. Built for professionals who need reliability, not guesswork..
Most AI prompts fail for one of three reasons: they’re too vague, too open-ended, or too overloaded. GCAO is built to solve that. It gives you a structure—a reliable way to think through what you’re asking before you hit “Send.”
Here’s how it works:
LetterWhat It MeansWhy It MattersQuick Example
G – Goal What are you trying to understand or achieve? Focuses the AI’s attention on the objective “I want to explore how AI can automate candidate screening.”
C – Context What background does the AI need to know? Filters out irrelevant responses and sets the scene “We’re a mid-sized firm with 200+ applicants per role and a basic ATS.”
A – Action What kind of response or format do you want? Shapes the structure of the reply “Give me a step-by-step implementation plan, broken into phases.”
O – Output Constraints How should it sound? How long? What to avoid? Controls tone, complexity, and presentation “Keep it under 600 words, clear language, no buzzwords.”
You can write GCAO prompts explicitly—laying out each element in your message—or use it as a silent mental checklist to refine your request.
And once you start thinking this way, prompts become more than instructions. They become creative briefs. Research queries. Content blueprints. Strategic roadmaps.
Whatever your use case—content, planning, analysis, ideation—GCAO helps you get from “okay” to “usable” faster, and more consistently.
Good AI output isn’t luck—it’s design.
That’s the heart of GCAO. It gives you a repeatable way to shape not just what you ask, but how you ask it—so the AI can actually deliver what you need, instead of what it guesses you might want.
Here’s why it works:
Most weak outputs start with vague goals. When the AI doesn’t know what you’re really after, it fills in the blanks—and often gets it wrong. A clearly stated goal in GCAO gives the AI a north star.
“I want a plan” is foggy.
“I want a 3-phase roadmap for automating candidate screening” is aligned.
Context matters. GCAO forces you to provide the details that frame the task: your audience, your tools, your constraints. That context cuts down on irrelevant output—and stops the AI from going off in the weeds.
Without context: “Try these advanced AI tools.”
With context: “Here are options that fit a mid-sized org with no dev team.”
GCAO lets you specify the shape of the answer—length, tone, format, even what to avoid. It’s the difference between a wall of text and a usable deliverable.
“Keep it under 500 words. No buzzwords. Bullet points only.”
That’s not micromanaging—it’s smart input design.
Whether you’re prompting in ChatGPT, writing system prompts for a custom GPT, or creating internal prompt templates for your team, GCAO works. It’s structured, portable, and team-friendly.
It’s not just a tool for better prompts.
It’s a system for scaling clear communication across AI touchpoints.
Bottom line?
GCAO is how you stop crossing your fingers and start getting results—by treating prompting as input design, not magic.
To see the power of GCAO in action, let’s walk through a common use case:
You want to explore how generative AI could help HR teams automate candidate screening.
Here’s what that might look like without GCAO—an all-too-common prompt:
“How can AI help with hiring?”
It’s broad. It lacks detail. It’s unclear what kind of answer you want, or what problem you’re actually trying to solve. The result? You get a grab bag of generic ideas—some relevant, some not, and none tailored to your context.
Goal:
I want to explore how generative AI can help HR teams automate candidate screening.
Context:
Our company gets about 200 applicants per job, and we use a basic ATS. We want to save recruiter time without compromising candidate quality.
Action:
Please provide a structured outline of possible use cases, along with key tools or technologies that could support each.
Output Constraints:
Limit the explanation to under 600 words. Use clear subheadings and concise bullet points. Avoid buzzwords like “synergy” or “next-gen.”
From Prompting to Prompt Design
GCAO doesn’t just make individual prompts better—it gives you a blueprint for building smarter AI interactions across your organization. That’s especially powerful when you’re designing:
Why? Because in these contexts, the prompt isn’t just something you type on the fly—it becomes part of the system architecture. And GCAO becomes your prompt design scaffolding.
Let’s say you want to build a GPT to help your editorial team explore word origins for articles and newsletters. Using the GCAO framework and a simple persona scaffold, you get something like this:
Chatbot Persona Name: Dr. Wordsmith
Profession/Role: Historical Linguist
Objective: To explore the etymology and evolution of English words and expressions
Personality Traits: Scholarly, witty, precise, enthusiastic about language
Communication Style: Formal but engaging—like a sharp, endearing university lecturer
GCAO Prompt Example:
Output Format:
Timeline with bullet points per century
Special Formatting Instructions:
Bold centuries (e.g., 14th century), italicize quoted definitions
Interaction Closure:
“Would you like a deeper dive into the Latin or French roots of this word?”
This isn’t just helpful for creative tasks—it works for any domain:
With GCAO, you’re not building “a smarter chatbot.”
You’re building a structured thinking partner—and giving it the right boundaries to stay aligned with how your business works.
From One Good Prompt to a Shared Language
Prompting isn’t just a personal skill anymore—it’s becoming a team competency. Whether you’re building internal tools, training non-technical staff, or developing AI agents that interact with customers or data, your organization needs consistency.
That’s where GCAO really starts to shine:
It’s not just a tool for better prompting. It’s a framework for PromptOps—clear, repeatable design standards for AI inputs across your org.
Goal: Create campaign ideas for a product launch targeting remote workers
Context: We’re promoting a new noise-canceling headset. Budget is mid-range. Competitors include Bose and Sony.
Action: Generate 3 campaign concepts with copy, visuals, and target channels
Output Constraints: Max 150 words per concept, no superlatives, include one social headline and CTA
Suddenly, your prompt isn’t just a one-off—it’s a prompt spec, ready for reuse, refinement, or collaboration across teams.
This is how prompting matures—
From typing random questions into a box…
To designing intelligent, predictable interactions that can scale.
From Prompting to Designing Intelligence
You don’t need to be a prompt engineer to get good results from AI.
But you do need to think clearly—and ask intentionally.
That’s what GCAO is about. It’s a mindset, a framework, and a structure that turns vague requests into clear collaboration. Whether you’re a strategist, a marketer, a developer, or a team leader building your first internal GPT, the results you get will always reflect the quality of the request.
And we’re just getting started. So the real question isn’t what’s the best prompt. It’s: how are you refining the way you ask?
Here is a summary table comparing different frameworks, each of which you might find appropriate under certain circumstances:
Framework | Focus | Key Strength | Use Case | Notes |
---|---|---|---|---|
R-T-F | Role, Task, Format | Simple role-task formatting | Creative or structured generation | Great for user-facing outputs like ads, plans, scripts. |
T-A-G | Task, Action, Goal | Clear operational structure | Performance reviews, business ops | Often used in org/team-level tasks. |
B-A-B | Before, After, Bridge | Narrative & outcome thinking | Strategy, problem-solving | Easy to digest, outcome-focused. |
C-A-R-E | Context, Action, Result, Example | Case-driven reasoning | Communications, branding | Useful for stakeholder-facing materials. |
R-I-S-E | Role, Input, Steps, Expectation | Detailed instructional format | Instructional design, strategy | Highly adaptable. |
G-C-A-O | Goal, Context, Action, Output Constraints | Prompt engineering rigor | Cross-functional, repeatable use | Designed for clarity, control, and scalability. |
And here is a further explanation of each of these frameworks. Each is described using the same structured format: Core Idea, Components, Analogy, Example Prompt, Best Use Cases.
Core Idea: Assign the AI a persona, give it a specific task, and define how the output should be structured or presented.
Components:
Role – The identity or expertise the AI should assume.
Task – The job or deliverable being asked for.
Format – The way the result should be structured or styled.
Analogy:
Think of briefing a freelancer. You might say:
“You’re a brand designer. Create a new logo. Present it in a brand guideline document.”
Example Prompt:
Act as a Facebook Ad Marketer.
Create a compelling campaign to promote a new fitness brand.
Present it as a storyboard with ad copy, visuals, and audience targeting.
Best Use Cases:
Marketing content, storytelling, role-based simulations, creative generation, structured deliverables.
Core Idea: Define the task clearly, state what needs to be done about it, and explain what the result should achieve.
Components:
Task – What needs to be handled.
Action – The process to follow.
Goal – The intended result or performance metric.
Analogy:
A project manager assigning work might say:
“Review this report (Task), revise unclear sections (Action), so we improve client readability (Goal).”
Example Prompt:
Task: Evaluate team performance.
Action: Act as a manager to assess strengths and weaknesses.
Goal: Increase user satisfaction from 6.0 to 7.5 next quarter.
Best Use Cases:
Performance reviews, operational planning, team coaching, metrics-driven tasks.
Core Idea: Describe a current problem or state, define the desired future state, and ask the AI to help bridge the gap.
Components:
Before – What the situation is today.
After – What you want the situation to become.
Bridge – What needs to happen in between.
Analogy:
Like explaining a transformation goal:
“We have no online presence (Before). We want to rank top-10 in SEO (After). Help us get there (Bridge).”
Example Prompt:
Before: We’re not ranking on search engines.
After: We want to be in the top 10 for our niche within 90 days.
Bridge: Create a detailed content and keyword strategy.
Best Use Cases:
Change management, transformation strategy, roadmap design, business growth initiatives.
Core Idea: Frame your prompt like a mini case study—give background, request action, clarify the result you’re seeking, and (optionally) provide a comparable example.
Components:
Context – Business background or situation.
Action – The task or campaign you’re asking for.
Result – The measurable or qualitative goal.
Example – A benchmark or related case for inspiration.
Analogy:
Like briefing a consultant:
“We’re launching a sustainability initiative (Context). Create a brand campaign (Action). It should increase sales and image (Result). Use Patagonia’s model (Example).”
Example Prompt:
Context: Launching a sustainable clothing line.
Action: Develop an ad campaign emphasizing environmental values.
Result: Improve product awareness and brand perception.
Example: Refer to Patagonia’s ‘Don’t Buy This Jacket’ campaign.
Best Use Cases:
Brand strategy, public relations, communication planning, competitive analysis.
Core Idea: Assign a role, provide the input data, ask for a step-based process, and set constraints or expectations for tone and format.
Components:
Role – Who or what the AI is acting as.
Input – The data or information the AI will use.
Steps – Instructions for structured output.
Expectation – Style, tone, word count, or content limits.
Analogy:
Think of giving a work brief:
“You’re a data analyst. Using this sales data, create a summary report with 3 clear sections. Keep it concise and boardroom-ready.”
Example Prompt:
Role: Content strategist.
Input: Data about our target audience.
Steps: Develop a content plan with topics and formats.
Expectation: Max 600 words, no buzzwords, use bullet points.
Best Use Cases:
Content development, business strategy, process documentation, instructional prompts.
Core Idea: A comprehensive prompt design model built for clarity, control, and scalability. It aligns AI output with business intent and usability.
Components:
Goal – What you want to understand or accomplish.
Context – Background and constraints the AI should know.
Action – Type of response or structure you need.
Output Constraints – Style, tone, format, length, or exclusions.
Analogy:
Like writing a creative brief or design spec:
“I want a 3-phase hiring automation plan (Goal). We’re a mid-sized company with a basic ATS (Context). Provide an outline with tools and steps (Action). Keep it under 600 words, no jargon (Output Constraints).”
Example Prompt:
Goal: Explore how generative AI can help automate candidate screening.
Context: Company receives 200 applications per role; basic applicant tracking system in use.
Action: Provide a structured use-case outline with tools.
Output Constraints: Max 600 words, use subheadings, no buzzwords.
Best Use Cases:
Strategic planning, system prompting, enterprise AI design, content generation at scale, prompt templates for teams.
When the first prompt isn’t enough, the second one matters more.
By now, you’ve seen how GCAO gives structure to your initial prompt—clarifying goals, surfacing context, specifying action, and setting the right output constraints. But real work isn’t always solved in a single exchange. Sometimes the answer you get is incomplete, too shallow, or opens up new paths you hadn’t considered.
Most people stop too soon. They ask one decent question, get a passable answer, and move on. But the real breakthroughs in AI-assisted work—strategy, innovation, insight—don’t come from the first prompt. They come from the second, third, and fourth prompts, the ones that probe, challenge, clarify, and refine.
This companion framework is designed to guide those next steps. It integrates seamlessly with GCAO, offering a structured way to:
Think of it as your prompting toolkit for strategic depth—ideal for analysts, consultants, decision-makers, workshop facilitators, or anyone doing serious thinking with AI.
Use these follow-up prompts to:
Here is a structured prompt set for deep analysis, strategic exploration, and AI-enhanced insight generation:
1. Expanding on Practicality and Implementation
2. Exploring Alternatives and Optimization
3. Delving into Deeper Understanding and Context
4. Focusing on Future Implications and Learning
5. Refining and Rephrasing Prompts for Clarity and Impact
6. Strategic Fit and Organizational Alignment
7. Scalability and Transferability
8. Collaboration and Stakeholder Considerations
9. Ethical, Legal, and Social Implications (ELSI)
10. AI-Specific Considerations for Generative and Agentic Systems
Here’s a categorized list of Understanding Follow-up Prompts designed to help extract practical, focused, and deeply applicable insights from a prompt output. They are grouped to reflect different cognitive modes: application, translation, connection, deconstruction, and explanation.
A. Practical Application & Real-World Use
Use these when you want to apply a concept in daily life, work, or decision-making:
B. Simplification & Translation
Use these when you want to understand or explain something more clearly:
C. Deeper Conceptual Understanding
Use these to unpack the core ideas, logic, and assumptions:
D. Critical Thinking & Contrast
Use these to evaluate, compare, or challenge the idea:
E. Visual and Conceptual Mapping
Use these when you’re trying to visualize or organize knowledge:
Here’s an expanded and structured version of the Follow-Ups (Actionable and Comprehensive Exploration) prompt set. These follow-ups are ideal for pushing beyond surface-level understanding—helping you extend thinking, broaden applicability, deepen expertise, and connect across systems. I’ve grouped them into five key dimensions to reflect how we explore, adapt, and expand ideas in practice.
A. Next Steps & Continued Learning
Use these when you want to build momentum, plan forward, or grow knowledge:
B. Adaptation & Contextualization
Use these to tailor ideas to different contexts, industries, or use cases:
C. Related Skills, Systems & Interdisciplinary Connections
Use these when you want to cross-pollinate insights and create systemic value:
D. Evaluation, Challenges & Resilience
Use these to anticipate issues, strengthen design, and build implementation durability:
E. Trendspotting & Future Implications
Use these to future-proof your strategy and understand broader impact:
F. Examples & Case-Based Learning
Use these to anchor theory in practical, observable success:
At Cognition Consulting, we help small and medium-sized enterprises cut through the noise and take practical, high-impact steps toward adopting AI. Whether you’re just starting with basic generative AI tools or looking to scale up with intelligent workflows and system integrations, we meet you where you are.
Our approach begins with an honest assessment of your current capabilities and a clear vision of where you want to go. From building internal AI literacy and identifying “quick win” use cases, to developing custom GPTs for specialized tasks or orchestrating intelligent agents across platforms and data silos—we help make AI both actionable and sustainable for your business.
Let’s explore what’s possible—together.
Copyright: All text © 2025 James M. Sims and all images exclusive rights belong to James M. Sims and Midjourney or DALL-E, unless otherwise noted.